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Brand Identity Packaging

Wink Gifts & Boutique


01. Project Details

Wink Gifts & Boutique, a Minnesota-based boutique store in a upscale downtown area, was seeking a full brand refresh under this new name with their new owners.

With the new ownership, Wink was looking to better align their company with a younger, wealthier demographic that were more commonly shopping in this area. Wanting to be feminine and welcoming, wink sought a logo that truly emphasizes their brand image and clientele.

02. The Deliverables

With this full brand refresh, Wink asked for a variety of primary and secondary logos, pattern design, and brand look and feel. After wrapping this up, Wink came back and worked with me to develop print collateral, gift boxes and bag, and signage concepts. 

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