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Brand Identity

The Catch Seafood Market


01. Project Details

The Catch Seafood Market is a local fresh fish market based in Florida, offering the best seafood for both local businesses and walk-in customers.

The Catch sought a logotype with a small accent of some sort of fish-themed mark. We developed a mark that utilized the C and S letters and fish illustration. When the logo is reduced, we sought to make it appear as if the ā€œCā€ was rippling in the ocean waves. Pairing this mark with a worn custom serif font gave the handcrafted, localized branding that The Catch was after.

02. The Deliverables

Utilizing the unique mark and a worn texture, The Catch received a full set of brand print materials such as business cards, napkins, letterhead, and a brand manual. Branding of The Catch Seafood Market is still ongoing and more assets are currently being developed.

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