Loft Hotel & Lounge is a California-based hotel that is know for their vintage yet modern decor, world-class bar and lounge, and stunning location.  

Loft Hotel was seeking to show the history of their vintage hotel with a modern twist. Playing off of a modern key shape, we developed a simple but beautiful design element for the branding. Pairing this with an edgy yet sophisticated serif logotype, the logo came together and the client was ecstatic. Off of the main logo we developed some secondary lockups that would be useful across the Loft Hotel identity.

Alongside the logo, we developed a wide assortment of print materials utilizing their new identity. From mailers to posters, do not disturb door cards to a media kit and brand manual, Loft Hotel received the full lot of materials with their branding. Also developed was a adlob campaign that was to be used for social and web advertisements.