01. Project Details
Life Time operates some of the most premium fitness destinations in North America. Another avenue that Life Time has been playing with is co-working spaces, helping to disrupt the industry and navigate the work-healthy lifestyle balance that we all need.
I was brought into this project to help develop some of the UI/UX for this new venture. We leaned on the bones for the Life Time site, but sought to create a cookie cutter system that can be replicated for the different Life Time Work location landing pages.
Photoshoot Art Direction
In addition to helping develop the website experience, I helped plan and art direct the shoots to capture both lifestyle and architectural imagery. We wanted to lean on the master brand while still infusing the authentic yet professional vibe for Life Time Work. See a glimpse of the shoots below.