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CoolSculpting Organic & Paid Social Campaigns (Part 2)


Pricing Drives Demand

For CoolSculpting’s provider focused social accounts, we worked on a series of posts to drive provider knowledge to our data around how pricing treatments effectively can help drive demand. This was a micro series of 4 posts that launched on Facebook, Instagram, and Linkedin.

Winter Holiday Posts

‘Tis the season for some holiday cheer. We wanted to lift the typical happy holidays creative that business post and create something a bit more fun and playful. For the 2022 Winter Holidays, we developed a series of animated illustration-based posts that sought to bring that cheer to the CoolSculpting followers. These were posted on both consumer and provider social channels. 

It's All About Outcomes

In order to supply practice tips for providers, we developed this campaign to deliver useful information in an easy to digest manor. With seeing great success with this campaign, we are working to expand it beyond the micro 4 post series that we initially created. This series was used on all provider-focused social channels.

5 Days of Giveaways

As part of an initiative to gain more followers and reward the current CoolSculpting followers, we helped to develop and launch a 5 day giveaway during the holiday season. Connecting with the timeframe, we used a “unwrapping a present” animation with custom illustrated wrapping paper designs. This became the most successful giveaway campaign for CoolSculpting to date and was posted on both consumer and provider Instagram and Facebook accounts.

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