Rizzo’s is a Notheast-based family Italian restaurant that offers incredibly authentic Italian dishes.

Rizzo’s sought to develop an identity that truly concepts with their emphasis on a well cooked family dinner. Pulling inspiration from Italian art and architecture, the Rizzo brand was created. Utilizing a simplified line mark and logotype, a true emphasis on connection and family interaction was infused to the brand idea. Pairing this with a color palette and vibe that allows the logo and mark to truly pop, Rizzo’s new identity was created.

Along with the mark and logotype, we developed a full suite of branding materials for Rizzo’s. Ranging from menus to mailers, pattern design to a mobile-based website, Rizzo’s was fully decked in their new brand. Also launch alongside the brand was packaging for Rizzo’s own signature wine line.