01. Project Details
Over the course of my time at Life Time, I was able to be a part of a variety of unique and challenging paid and organic media campaigns.
Below are a variety of different campaigns that I have worked on and cover a range of segments from athletic events to new club marketing, acquisition paid social to yearly recap campaigns.
Life Time Eagan – Before and After
Back in 1998, Life Time built their first ground up club location in Eagan, MN. In 2018, a large scale remodel was initiated to modernize and update this historic location. We sought to develop a video to showcase to our members and prospects this monumental update that bring a piece of Life Time’s current boutique clubs into the Life Time Eagan club.
2019 Yearly Recap
Looking towards the upcoming new year, Life Time asked us to develop a recap video that showcases everything that “We” did this year at Life Time. Rather than making a chest pumping video, we sought to develop a campaign that looks at what “We”, as a powerful community, did together and celebrate the best of 2019.
Better Together Campaign
During October 2019, Life Time offered current members extra guest passes and refer incentives to encourage members to bring their friends and family to Life Time so that those prospects could experience the awe of Life Time. We developed a campaign surrounding this initiative, centered around the idea that everything is “Better Together”.
Hulu National Acqusition Campaign
In order to reach Life Time’s prospect members, we were tasked to develop a voice-over Hulu advertisement campaign that connects with the national prospect campaign. Given that this ad will run around the new year and throughout the end of winter, we played on the concept of “It’s Time”.
Hit The Deck Launch Event
With the upcoming Life Time class launch of UpperRX, we rebranded a Summer event to feature the new class format. The event was rebranded to create a class on the pool deck followed by a social hour of food and drinks for both members and guests. We were tasked to rebrand this event, including a paid media video and looping animation for web, email, and social.