01. Project Details
Part of the Life Time brand structure is a fun, character based kids department. Life Time Kids is a childcare center inside of the Life Time clubs and villages.
With lacking brand materials and a need to freshen up food packaging, We were tasked by Life Time to utilize their LT Kids characters to develop a line of kids meal packaging to not only support the food purchases at the Life Cafe and encourage healthy meal choices, but also to use as a marketing platform for Kids events and the Life Time Foundation.
Our large concept was to develop self-branded packaging for the meals, smoothie drinks to-go, and healthy chips. We re-illustrated the kids character to better support the packaging concept. For the packaging, we utilized the face of the main character, Stu Perduper, to develop 3 different shape versions for different meals. These concepts are still in the works and we hope will be implemented in the near future.