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Art Direction Brand Identity Interactive

L.I.F.E

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01. Project Details

The Center for L.I.F.E (Leading the Integration of Faith and Entrepreneurship) creates academically rigorous and practically knowledge and experiences at the intersection of faith and entrepreneurship. They are a partner and fueled by Miami University in Ohio and the John W. Altman Institute for Entrepreneurship.

L.I.F.E came to rebrand the current logo and expand the brand to have more legs to reach more people. While their original logo brought in alot of symbolism, this was a rather stereotypical solution. We created an ownable flame mark that symbolizes the fluidity of lights movement in fire, a keen interpretation of passion and knowledge. 

02. The Deliverables

Along with the development of the updated logo suite, we have built a number of additional touchpoints to get the brand started. This has included signage, print goods, and an email newsletter suite. Other projects are currently in the works, including an updated website experience. 

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