WTR Surf & Paddle
WTR Surf & Paddle, a beloved local surf shop in California, has long been a go-to destination for surf enthusiasts and paddleboarders. Undergoing a new management acquisition, the brand sought a complete refresh to modernize its identity, enhance its digital presence, and expand its reach while preserving its deep-rooted connection to the surf community.
Project Scope
With new leadership came the opportunity to evolve WTR Surf & Paddle into a contemporary, experience-driven brand. The goal was to create a dynamic, modern identity that resonates with both loyal customers and a new generation of surfers. This transformation required a fresh brand strategy, an eCommerce-enabled website, and a full suite of branded merchandise and marketing materials to elevate the brand experience both in-store and online.
Deliverables
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Brand Identity & Strategy – Logo redesign, color palette, typography, and messaging to reflect the brand’s modern yet coastal roots.
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eCommerce Website Development – Custom UX/UI, mobile optimization, SEO, online store integration, and streamlined shopping experience.
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Branded Merchandise & Packaging – Apparel, accessories, surf gear branding, and eco-friendly packaging to enhance customer connection.
Results & Impact
Brand Identity
A revitalized brand identity that modernizes WTR Surf & Paddle while staying true to its coastal roots.
Website Development
A high-performing eCommerce website that expands reach and increases online sales.
Marketing Suite
A cohesive merchandise and packaging system that strengthens brand recognition.
