Storage360
Storage360 is a comprehensive self-storage platform designed by industry experts to revolutionize accounting, operations, sales, marketing, pricing, and data analytics for storage operators. Built with a deep understanding of the industry’s needs, Storage360 offers an end-to-end solution that helps operators streamline workflows, maximize revenue, and enhance the customer experience.
To support brand growth and recognition, we developed a new logo and custom iconography system to visually unify their 10 subbrand offerings—each representing a key component of the platform.
Brand Identity Refresh
The new Storage360 logo needed to reflect the modern, data-driven, and scalable nature of the platform. The design direction focused on clarity, professionalism, and flexibility, ensuring it resonated with both independent storage operators and enterprise-level clients.
Custom Iconography System
With 10 distinct subbrands, Storage360 required a cohesive yet differentiated visual language. Each icon needed to be:
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Visually connected to the core brand while distinguishing individual platform features.
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Scalable and versatile for use across web, mobile, and marketing materials.
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Easily recognizable, reinforcing key storage solutions like accounting, marketing, operations, and analytics.
Results & Impact
Strengthened Brand Recognition
The refined logo and iconography reinforced Storage360’s positioning as a premium, all-in-one storage solution, helping differentiate it in a competitive market.
Improved User Experience & Navigation
With clear and intuitive iconography, storage operators can easily identify and interact with Storage360’s various services, leading to seamless user adoption.
Scalable Visual System for Future Growth
The flexible design system ensures Storage360 can continue expanding, adding new services and subbrands while maintaining a cohesive visual identity.