Rizzo’s Family Italian
For generations, Rizzo’s Family Italian has been serving up the flavors of Italy with recipes passed down through the family’s roots in Naples. A beloved local gem, Rizzo’s isn’t just a restaurant—it’s an experience. From the aroma of fresh basil and simmering sauces to the warmth of a dining room that feels like home, every meal is a celebration of tradition, passion, and authentic Italian hospitality. Their motto, “So good, you’ll think you’re in Italy,” isn’t just a tagline—it’s a promise.
Project Scope
Rizzo’s needed a brand identity refresh and restaurant collateral that honored its heritage while appealing to a new generation of diners. The goal was to capture the essence of an authentic Italian family kitchen and translate it into a refined yet welcoming brand experience.
Deliverables
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Brand Identity – Logo design, typography, color palette, and brand aesthetic inspired by classic Italian charm.
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Restaurant Collateral – Menus, signage, packaging, and branded materials to enhance the dining experience.
Results & Impact
Brand Identity
A refreshed brand identity, with a stronger brand presence that resonates with both loyal customers and new visitors—balancing tradition with a contemporary feel.
Restaurant Collateral
Cohesive, high-quality restaurant collateral that elevates the dining experience but stays true to it’s family-centric roots.
