Loft Hotel & Lounge
Nestled in the heart of New York City, Loft Hotel & Lounge redefines the micro-luxury experience. Designed for modern travelers who seek exclusivity without excess, Loft blends the intimacy of a boutique stay with the sophistication of a high-end urban retreat. With thoughtfully curated interiors, impeccable service, and a lounge that rivals the city’s best, Loft offers a seamless fusion of luxury and comfort—crafted for those who appreciate the finer details.
Project Scope
As a brand-new hospitality concept, Loft needed a distinctive brand identity and premium collateral to establish its presence in a competitive market. The goal was to create a brand that embodied understated elegance while reflecting the hotel’s contemporary, design-forward ethos.
Deliverables
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Brand Identity – Logo design, typography, color palette, and visual direction to position Loft as a leader in micro-luxury.
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Brand Collateral – Custom stationery, guest touchpoints, in-room materials, and marketing assets for a seamless, high-end experience.
Results & Impact
Brand Identity
A cohesive, modern brand identity that captures the essence of Loft’s luxury-meets-intimacy concept.
Brand Collateral
Elegant, high-quality brand collateral that enhances the guest experience and builds brand loyalty.