Life Time Presale Campaign
Founded in 1992, Life Time has established itself as a premier “healthy way of life” company, operating over 175 athletic country clubs across the United States and Canada. Beyond its expansive fitness centers averaging 100,000 square feet, Life Time offers a holistic approach to wellness, encompassing coworking spaces (Life Time Work) and luxury residences (Life Time Living). With a dedicated team of over 41,000 members, the company is committed to fostering comprehensive well-being through diverse programs, state-of-the-art facilities, and a community-centric ethos.
Hit the Deck | UpperRX Launch Event
To introduce UpperRX, Life Time hosted an exclusive poolside workout event for members. This campaign built excitement through video teasers, social media content, email promotions, a dedicated landing page, and interactive social filters—all designed to create a high-energy experience and drive attendance.
Hulu National Acquisition Ad
“This Is Your Time”
A national ad campaign airing on Hulu and live TV placements, inspiring viewers to take the next step in their health journey. The video highlighted Life Time’s premium fitness offerings, motivational messaging, and the transformative power of movement.
End-of-Year Member Video
2019 Wrapped
Inspired by Spotify Wrapped, this campaign celebrated member achievements by showcasing workout milestones, social interactions, challenges completed, and distances covered. The personalized, high-energy recap reinforced Life Time’s strong member community and engagement.
Better Together
Double LT Bucks Referral Campaign
A motivational refer-a-friend campaign emphasizing the benefits of working out together. Through engaging video content and social promotions, the campaign showcased activities members could do side by side—fostering accountability, motivation, and rewards.
Life Time Eagan
Before & After Renovation Story
A social and press campaign highlighting the transformation of Life Time’s first club in Eagan, MN. Featuring founder Bahram Akradi, the campaign documented the club’s evolution since 1994, showcasing Life Time’s commitment to innovation and member experience.