HidrateSpark TAP
Expanding Hydration Access with an Affordable Smart Bottle
As the most budget-friendly smart water bottle in the HidrateSpark lineup, the HidrateSpark TAP introduced a new way to track hydration with its patent-pending Tap To Track technology. Designed to make smart hydration more accessible, this product launch targeted a younger, more price-conscious audience with a colorful, energetic, and engaging brand approach.
To ensure a successful launch, we developed a multi-channel marketing campaign that incorporated video, social media, digital touchpoints, web design, and compelling lifestyle photography—positioning HidrateSpark TAP as the go-to hydration companion.
Paid & Organic Social Media – Engaging a New Generation
Project Scope
With the TAP bottle catering to a broader audience, we crafted a vibrant and youthful social media strategy to grab attention and differentiate it from the premium HidrateSpark PRO line. This included both paid and organic campaigns aimed at brand awareness, engagement, and conversion.
Deliverables
- Video & Motion Ads: Short-form, high-energy videos showcasing Tap To Track technology in action.
- Paid Social Campaigns: Strategic targeting and creative testing to optimize conversion rates.
- Organic Content Strategy: Playful, relatable storytelling featuring real-world use cases and lifestyle integrations.
- Influencer & UGC Integration: Leveraged user-generated content and partnerships to drive authenticity and engagement.
Website Development & Digital – Seamless Discovery & Integration
Project Scope
A dedicated landing page and digital touchpoints were developed to educate potential customers, highlight key benefits, and ensure a smooth path to purchase. This included in-app placements to connect existing HidrateSpark users with the new bottle.
Deliverables
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Custom Landing Page: A visually compelling product page emphasizing affordability, ease of use, and hydration benefits.
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In-App Messaging: Targeted notifications within the HidrateSpark App, promoting the TAP bottle to existing users.
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E-commerce Optimization: Seamless shopping experience with clear CTA-driven design and mobile-first functionality.
Photoshoots – Bringing the Brand to Life
Project Scope
To enhance the youthful and vibrant brand identity, we conducted a lifestyle-focused photoshoot, capturing the bottle in real-world scenarios with diverse, active, and health-conscious individuals.
Deliverables
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Product & Lifestyle Photography: High-energy, colorful shots featuring real users in relatable moments.
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Social-Optimized Assets: Versatile imagery designed for use across ads, organic social, and digital content.
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E-commerce & Web Imagery: Clean and engaging product-focused visuals to support the digital shopping experience.
