360 Brand Campaigns   |   Web & UI/UX Design   |   Social Media

HidrateSpark

Elevating Hydration Through Innovation & Engagement
HidrateSpark revolutionized hydration tracking by creating the first-ever smart water bottle, helping over 1 million people worldwide stay on top of their daily water intake. With a focus on technology-driven wellness, HidrateSpark continues to expand its impact through product innovation, engaging content, and a seamless digital experience.

Authentic Photography – Real People, Real Hydration

Project Scope

To make HidrateSpark’s brand more relatable and engaging, we transitioned from a stylized photography approach to a more authentic, user-generated content (UGC)-inspired storytelling style. This shift highlighted real people, real moments, and real hydration habits, creating a deeper emotional connection with the audience.

Deliverables

  • New Photo System: A full rework of HidrateSpark’s photography to embrace a UGC-inspired, story-driven approach.

  • Social & Web Integration: Updated visual assets across website, social media, and marketing materials to reflect the new, more authentic style.

  • Multi-Channel Asset Library: A collection of high-quality, real-life imagery for long-term brand consistency.

HidrateSpark Tumbler – Launching the First Smart Tumbler

Project Scope

The HidrateSpark Tumbler was a game-changer—the first smart tumbler designed to track hot and cold beverages, expanding beyond water tracking. This launch required a comprehensive digital and social campaign to introduce the product and its unique benefits.

Deliverables

  • Social Media Campaign: Paid and organic social media efforts to drive awareness and adoption.

  • Digital Integration: In-app pop-ups and website updates to highlight the tumbler’s new features.

  • Product Photoshoot: Capturing the tumbler in real-life use cases, emphasizing its ability to track multiple beverage types.

Paid Media – Driving Sales & Awareness

Project Scope

A continuous, data-driven paid media strategy was implemented to boost sales across HidrateSpark’s product lines, including smart bottles, the tumbler, and nutritional offerings. These campaigns leveraged a mix of performance marketing strategies and compelling visuals to maximize engagement and conversions.

Deliverables

  • Paid Media Strategy: Ongoing development of high-performing ad creatives for various products.

  • A/B Testing & Optimization: Iterative testing to refine messaging, targeting, and engagement.

  • Multi-Platform Execution: Ad placements across social media, Google, and digital display networks to reach the right audience at the right time.

App UX/UI Redesign – A Smarter Hydration Experience

Project Scope

As the central hub of the HidrateSpark hydration ecosystem, the app needed a redesigned UX/UI to improve usability and enhance the overall user experience. This included seamless integration with fitness apps and smartwatches, allowing users to track hydration progress, customize glow reminders, earn rewards, and more.

Deliverables

  • User-Centric Redesign: A fresh, intuitive interface to improve navigation and engagement.

  • Feature Enhancements: Updated hydration tracking tools, glow customization, and goal-setting features.

  • Cross-Platform Optimization: Ensuring a seamless experience across iOS, Android, and wearable devices.