CoolSculpting

CoolSculpting, a non-invasive fat reduction treatment, needed a comprehensive digital strategy to educate consumers, build trust, and drive engagement. Our approach focused on paid and organic social campaigns tailored to help consumers understand the benefits, clarify misconceptions, and take action by finding a provider.

Beyond direct-to-consumer marketing, CoolSculpting needed an effective communication strategy for its healthcare providers (HCPs)—the professionals offering CoolSculpting treatments. This provider-focused channel was designed to:

Pricing Drives Demand – Maximizing Growth with Smart Pricing

Outcome: Providers were more informed on pricing strategies that align with market demand, increasing patient interest and retention.

Since CoolSculpting providers control their own pricing, there was a need to educate them on how strategic pricing adjustments could increase demand and long-term growth.

Driving Practice Success – Enhancing Patient Experience & Business Performance

Outcome: Providers were equipped with tactical strategies to increase patient satisfaction and improve long-term retention.

Delivering exceptional outcomes is the key to practice success. This content series provided providers with actionable tips to enhance patient satisfaction and build a thriving CoolSculpting practice.

Driven by Data – Leveraging Insights to Grow Practices

Outcome: Providers gained valuable, data-backed insights that encouraged them to align their business strategies with proven industry trends.

Data plays a crucial role in helping providers refine their approach and make informed business decisions. This series focused on delivering key statistics and industry trends.