CoolSculpting

CoolSculpting, a non-invasive fat reduction treatment, needed a comprehensive digital strategy to educate consumers, build trust, and drive engagement. Our approach focused on paid and organic social campaigns tailored to help consumers understand the benefits, clarify misconceptions, and take action by finding a provider.

Through a series of high-impact, educational, and user-driven campaigns, we strengthened brand credibility and simplified the decision-making process for potential customers.

Why CoolSculpting? – Real Stories, Real Results

Goal: Build emotional connections and drive consumer interest

We tapped into authentic user experiences by featuring real customer stories, testimonials, and before-and-after visuals. This campaign centered around the question: “What’s your why?”—allowing potential customers to see how CoolSculpting transformed others’ confidence and body goals.

CoolSculpting vs. CoolTone – Understanding the Difference

Goal: Improve consumer understanding and guide them toward the right treatment

One of the most common consumer misconceptions was the difference between CoolSculpting (fat freezing) and CoolTone (muscle toning). This campaign used side-by-side comparisons, infographics, and explainer videos to clarify that while both treatments complement each other, they serve different purposes.

Myth vs. Fact – Clearing Up Misconceptions

Goal: Build trust and eliminate consumer confusion

Many potential customers had incorrect assumptions about CoolSculpting. This campaign directly addressed misinformation by presenting a common myth alongside the correct fact, using engaging visuals to cross out false claims and highlight the truth.