Brand Identity   |   Brand Collateral

Burning Barrel

Burning Barrel was more than a restaurant—it was an experience. A place where slow-smoked barbecue met smooth bourbon, where fire and flavor came together in every bite and sip. Rooted in Southern tradition with a bold, rustic edge, it was built for those who appreciate great food, good company, and a little smoke in the air.
With a down-to-earth, punny, and unapologetically bold brand personality, Burning Barrel didn’t just serve barbecue—it celebrated it. From perfectly charred brisket to a bourbon selection worth savoring, it was all about simple, honest, and damn good flavors.
Scope & Deliverables
Brand Identity Development

We crafted a bold yet inviting brand identity that reflected Burning Barrel’s rustic charm and Southern roots, incorporating:

  • A handcrafted, distressed logo that balanced ruggedness with a touch of refinement
  • A warm, smoky color palette inspired by fire, charred wood, and aged bourbon barrels
  • A typography system that blended vintage aesthetics with modern readability

Brand Collateral & Visual Assets

To bring the brand to life, we designed a suite of collateral that captured the brand’s personality, including:

  • Menus & signage featuring clever copy and a rustic, worn-in aesthetic
  • Packaging & to-go branding that extended the in-restaurant experience beyond its doors
  • Merchandise & social assets with witty, barbecue-infused taglines

Results & Impact

Brand Identity

A distinct and memorable brand identity that stood out in Florida’s competitive barbecue scene

Brand Experience

A fully realized brand experience that went beyond food, creating a space for storytelling and community

Brand Collateral

Increased customer engagement through witty, relatable, and personality-driven branding