Boston Consulting Group
Boston Consulting Group (BCG) is a global leader in business strategy, partnering with organizations to tackle their biggest challenges and create lasting impact. Beyond business, BCG is deeply committed to fostering an inclusive and empowering workplace—one where employees feel valued for who they are. As part of this mission, BCG launched the “Whole Self” internal employee campaign, a storytelling initiative designed to celebrate individuality, authenticity, and diverse career journeys within the firm.
Project Scope
The goal of the “Whole Self” campaign was to bring BCG’s purpose to life by highlighting real employees and their unique experiences. This initiative required a strategic and creative approach to storytelling, blending photography, digital content, and social engagement to inspire and connect BCGers across the organization.
Deliverables
-
Custom Storytelling Photoshoots – Portrait sessions capturing employees in environments that reflect their personal and professional lives.
-
Landing Page Stories – Written narratives featuring selected employees, published on BCG’s internal and external platforms.
-
Organic Social Media Content – Engaging posts to drive traffic and awareness for the campaign.
-
Brand & Content Guidelines – A framework for future storytelling efforts, ensuring consistency and authenticity.
Results & Impact
360 Marking Campaign
A highly visible internal campaign that fostered deeper connections and inclusivity within BCG.
Custom Photoshoot
Authentic employee storytelling that highlighted diverse career paths and personal journeys.
UI/UX & Social Media
Increased engagement across digital and social platforms, driving awareness and participation.
Campaign Guidelines
A sustainable storytelling framework that allows BCG to continue evolving the campaign.