Artisans of Wine & Food
by The Boca Raton
An Elevated Experience of Taste, Culture & Community
To celebrate culinary artistry and Napa Valley’s finest, The Boca Raton launched Artisans of Wine & Food, a curated three-day event that married refined taste with cultural richness and philanthropic purpose. From vintner-hosted dinners to immersive tastings and a grand charity gala, the experience invited guests to sip, savor, and indulge—while giving back to the community.
Our team was tasked with developing a premium event brand identity, designing print and digital collateral, and executing a 360° marketing campaign to position the event as a must-attend luxury affair with heart.
Scope & Deliverables
Event Brand Identity
We crafted a timeless, elegant brand identity that balanced refined sophistication with artisan warmth—a visual narrative suited for luxury wine and food connoisseurs.
Deliverables included:
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Primary logo and secondary lockups
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Custom typography and wine-stained texture treatments
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A flexible color palette evoking sun-soaked vineyards and aged oak barrels
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Brand guidelines for consistency across digital, print, and merchandise
360° Marketing Campaign
To build excitement and drive attendance, we developed a multi-platform campaign encompassing digital, print, social, and onsite environments.
Key elements included:
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A teaser and full launch campaign across email, social media, and paid media
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A content strategy that showcased chef and vintner spotlights, behind-the-scenes planning, and immersive storytelling
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Design and UX consultation for the event landing page to mirror the elegance of the in-person experience
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Support for on-site and post-event photography and content capture
Marketing Collateral & Merchandise
To support the attendee experience and promote the brand across all touchpoints, we created a full suite of custom-designed materials:
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Elegant invitations and save-the-dates
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Onsite signage, menus, name badges, and tasting cards
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Custom wine tags, premium lanyards, tote bags, and branded glassware
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Limited-edition event merchandise (hats, aprons, notebooks)
Results & Impact
Branded Cohesion Across Every Detail
From the first email invite to the last toast of the gala, guests experienced a visually and emotionally consistent brand. Touchpoints—from print menus to etched wine glasses—brought the Artisans identity to life in every moment.
High-Caliber Engagement
The campaign helped generate strong early interest and premium-level RSVPs. Engagement across social platforms saw a marked increase, especially in posts showcasing behind-the-scenes chef collaborations and winemaker features.
Purpose with Impact
The weekend concluded with a sold-out Charity Gala, raising funds for the Boys & Girls Clubs of Napa Valley & Palm Beach County. The event struck a balance between indulgence and intention—offering unforgettable experiences while supporting a meaningful cause.