By refining the design, usability, and storytelling approach of AlixPartners’ insights hub, this redesign would reinforce their status as an industry leader, making it easier for clients and stakeholders to access the expertise that drives transformation.
AlixPartners
AlixPartners, a leading global financial advisory and consulting firm, is renowned for its expertise in turnaround, restructuring, and performance improvement. With a wealth of industry insights and thought leadership content, their website serves as a crucial platform for engaging clients and prospects.
However, the Insights & Storytelling section of their website needed a strategic refresh to improve usability, readability, and engagement. Our team pitched a site redesign that aimed to:
- Enhance the user experience (UX) by making content easier to discover and navigate
- Modernize the design to align with AlixPartners’ brand and industry leadership
- Increase engagement by improving content accessibility and storytelling
Scope & Deliverables
Strategic UX & UI Redesign
We analyzed the existing content structure and identified pain points in navigation and usability. Our recommendations included:
- Optimized content categorization for better searchability
- Intuitive navigation enhancements to improve the user journey
- Mobile-first design considerations for a seamless experience across devices
Enhanced Storytelling & Visual Identity
AlixPartners’ insights showcase their deep expertise, but the presentation lacked a compelling visual hierarchy. We proposed:
- Refined typography & layout for improved readability
- Stronger visual storytelling elements to complement complex data and insights
- A refreshed design language that aligns with the firm’s credibility and impact
Improved Engagement & Content Accessibility
Our redesign aimed to drive more engagement by making it easier for users to find, read, and share AlixPartners’ insights. This included:
- Dynamic filtering options for industry- and topic-specific content
- Integration of interactive elements to boost engagement
- SEO and performance enhancements to increase content visibility
