Thrive by Life Time 2017-05-19T00:23:30+00:00

Project Description






Over the course of my internship at Life Time, I was tasked in branding their newest bar, Thrive by Life Time. Thrive is a bar that is inside of the Life Time Target Center club. Thrive by Life Time is a high-end, premium located bar that works to offer a classy atmosphere for Life Time members to relax, puts on fun event, and offers unique drinks that utilize ingredients to fit into the healthy life style. For this project, I was asked to create a brand to represent this high-end brand and that works with the other Life Time brand logos.


The final results included a full brand identity with examples of logo use, as well as a new, custom made cast iron sign that was placed behind the bar.

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