Project Description
THE CATCH SEAFOOD MARKET
BRANDING | PRINT COLLATERAL
Brief
Over last summer, I decided to test myself by developing a branding campaign around a market segment that I have never worked within. I created a fictional company, The Catch Seafood Market, a local fresh fish market based in the Tampa Bay area. I created a logo that utilized the C and S letters and fish imagery. When minimized the logo appears to be a “C” rippling in the ocean. I developed print collateral to support the logo.
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Results
The final results was a cohesive branding system that features bold uses in color, strong typography, and uses of texture.
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