60 Day Challenge 2018-04-07T02:51:54+00:00

Project Description

60 DAY CHALLENGE

 

 

BRANDING | PRINT COLLATERAL

 

60 Day Challenge

Brief

While working with Life Time, I worked on one of their key events is a 60 day challenge that aims to support weightloss to a better you over the course of 60 days. Following Life Time’s change to a new look, they tasked me to develop the look and feel of their Fall 60 Day Challenge. I worked on creating the visual message for the event, all print and digital goods accompanying it, and cordinate with select clubs to create special pieces and versions just for them. Some of the materials that I created are on the next page.

Results

The final look and feel uses strong pops of color, heavy typography, and powerful imagery. This new look crossed over to print collateral, digital signage, social media content, and website design.

View Similar Projects